Pillar: Get Found
Get found by the buyers already looking for you.
Referrals are great, until they’re your only plan. I build lead sources you can measure, so growth stops depending on luck.
Solo consultancy. You work directly with Justin Robinson on every engagement.
What this pillar covers
- Lead sources, volume, and quality
- Reputation and reviews
- Local SEO and answer-engine visibility
- Digital marketing and social
- Paid ads performance
(Areas AR01 to AR05.)
Common leaks I find
- Referrals nobody tracks or asks for.
- A Google Business Profile untouched since setup.
- Reviews in bursts, then months of silence.
- Ad spend with no line from click to booked job.
- For trades: every missed search is a five-figure job going elsewhere.
- For dental: new patients who never find you between referrals.
What I do
Diagnose first: where leads come from, what they cost, what they close at.
Then build what’s missing. A review-request flow that runs after every job (FTC-compliant: never incentivized or gated). A Google Business Profile that works as a lead channel. And local search coverage that extends to answer engines: I structure your site and profiles so your business shows up when buyers ask AI assistants who to call for what you do in Sacramento, a discipline most local competitors ignore, and one I test with audit tools I built myself.
Where ads make sense, I design the campaign and manage a vetted specialist. Fees quoted directly, no markups.
How it's measured
- Lead source on every inquiry
- Cost per booked appointment where ads run
- Review velocity
- Map-pack and answer-engine presence on a fixed cadence
You’ll know which dollar produced which job.
Related
Get Chosen
Win more of the leads you already get.
Who I Help
The three verticals and their top leaks.
Results & Proof
Every number with its source attached.
Common questions
What is answer-engine optimization (AEO)?
AEO structures a business’s website, profiles, and content so AI answer engines name that business when buyers ask for a local recommendation. RobinsonGTC offers AEO within its Get Found work.
How is this different from hiring an SEO agency?
An agency executes channels on a retainer. RobinsonGTC first diagnoses which lead sources produce sold jobs, then builds the system, including reviews, local visibility, and referral asks, that your own team runs.
Do I need to spend more on ads?
Usually not first. Most small businesses leak the leads they already get. The diagnostic shows whether the problem is volume (Get Found) or conversion (Get Chosen) before ad budgets change.
Find out which lead sources actually produce sold jobs.
One week, $900 flat. Your top leaks priced from your own numbers.