Pillar: Get Chosen
Win more of the leads you already get.
The average company takes 42 hours to answer a new lead, and firms answering within an hour are about 7x more likely to qualify it (HBR audit of 2,241 companies, 2011). I build the system that makes fast response your default.
Solo consultancy. You work directly with Justin Robinson on every engagement.
What this pillar covers
- Lead response time
- Initial contact quality
- Appointment setting and show rate
- Sales collateral
- Pricing and quoting
- Objection handling
- Follow-up cadence
- Closing and lead-to-close rate
(Areas AR06 to AR13.)
Common leaks I find
- Inquiries answered next day, or never.
- Estimates sent with no scheduled follow-up.
- A close rate nobody tracks.
- For trades: unchased $9,000 roofs and $7,500 HVAC jobs.
- For dental: treatment plans presented once, never revisited.
- For professional firms: proposals dying in the prospect’s inbox.
What I do
Install a response-time standard your team can hit, with the templates and routing that make it automatic.
Build a follow-up cadence that runs whether anyone remembers or not. Most owners are shocked how many "dead" quotes close on the fourth or fifth touch.
Fix the quote itself: options, next steps, clear expiry. And measure the number that settles arguments: lead-to-close rate by source.
I’ve run this myself: an outreach system I built answered high-intent prospects within 45 minutes. Responses ran 44% higher at that speed, overall response rate up 16% (internal measurement).
How it's measured
- First-response time per inquiry
- Follow-up attempts per quote
- Show rate
- Close rate by source
One dashboard, reviewed weekly.
Related
Get Found
Lead sources you can measure.
Keep & Grow
Your cheapest growth is the customers you already have.
Hiring for Growth?
Know what your new hire would walk into.
Common questions
How fast should a small business respond to a new lead?
Within an hour at most, ideally minutes. RobinsonGTC builds the response standard, routing, and templates so that speed is the default.
How many times should you follow up on a quote?
More than once, on a schedule: a documented cadence over two to three weeks. Most small businesses stop after one attempt. That’s the leak.
Price what slow follow-up is costing you.
One week, $900 flat. Your top leaks priced in your own dollars, with a hiring verdict included.